Attention All No-Lifers: Visit Playboy in Second Life
I am not sure why I like reading the latest news about Second Life, the online virtual world, other than deep down inside I must really want to drop everything going on in my current life and start an alternate existence in a virtual world where I can escape everything and acquire a lightsaber. Kind of like when I was a kid and I really, really, really wanted to be Han Solo and would give everything up on planet Earth to live in Luke Skywalker’s hometown of Tattoine. I was 7 years old.
I had a great discussion with Search Expert Amanda Waddington in Boston’s Logan airport before the last WMW Conference in Las Vegas in November, and it was during that conversation where she introduced me to the potential marketing opportunities that exist in this virtual world. She also discussed it in one of her sessions at the conference and although I found it to be a bit of a stretch at that time, at last count, Second Life has 165,000 users. What the hell do I know!
Playboy must be listening to Amanda because according to 3PointD, they are one of the next to join the online commmunity and create their own presence. Just when 165,000 geeks think they can escape a real world of rejection, their second world is introducing virtual Playboy bunnies named Mandy & Candy. Time to save up for the Virtual Ferrari.
